Privacy Policies

This Privacy Policy describes how GROOM Consulting SRL collects, uses, and protects the personal data of visitors to the website www.groomconsulting.io, in accordance with the General Data Protection Regulation (GDPR).

Data Controller:
GROOM Consulting SRL, 16 Avenue Winston Churchill, P.O. Box 11, 1180 Brussels, Belgium, alexandre@groomconsulting.io

Data Collected:
We collect the following data when you use this website: last name, first name, email address, and phone number (contact form); last name, email address, and selected time slot (HubSpot appointment scheduling module); browsing data for statistical purposes (pages visited, duration, traffic source).

Purposes of processing:
This data is used to respond to your contact requests, schedule an appointment, send you information about our services (hotel digitalization, revenue management, distribution, business development), and improve the website’s user experience.

Legal basis:
Processing is based on your consent (form, appointment scheduling) and on GROOM Consulting’s legitimate interest in responding to business inquiries addressed to it.

Recipients of the data:
The data is processed internally by GROOM Consulting and by its technical service providers: HubSpot (CRM and appointment scheduling) and Squarespace (website hosting). These service providers may be located outside the European Union (United States); in this case, the transfer is governed by standard contractual clauses approved by the European Commission, ensuring a level of protection equivalent to that of the GDPR.

Retention period:
Data is retained for the duration of the business relationship, plus any applicable statutory limitation periods. For prospects who have not followed up, data is retained for a maximum of 3 years from the last contact.

Your rights:
In accordance with the GDPR, you have the right to access, rectify, erase, restrict, object to, and transfer your personal data. You may exercise these rights at any time by writing to alexandre@groomconsulting.io. You also have the right to file a complaint with the Belgian Data Protection Authority (APD): www.autoriteprotectiondonnees.be.

Security:
GROOM Consulting SRL implements reasonable technical and organizational measures to protect your data against unauthorized access, loss, or disclosure.

Changes:
This policy may be updated periodically. The date of the last update is listed below.

Last updated: August 5, 2026