Belgian Hotel Market: Record Number of Overnight Stays in 2025, and What This Means for Independent Hotels
Belgium broke its record for tourist overnight stays in 2025, but the increase in volume did not translate into higher prices. Here’s what independent hotels need to take away from this.
ChatGPT, Google AI: How AI Systems Choose a Hotel, and How to Get Recommended
Travelers no longer just search for “hotel in central Brussels”—they ask an AI a complete question. Here’s how these assistants choose the hotels they recommend—and how to get listed.
Hotel Industry Outlook for 2026: What the Latest HOTREC Figures Reveal
Half of all hotel reservations in Europe are made directly, but OTAs still account for nearly 30 percent, with two dominant players. An in-depth look for independent hotels.
Seminars and Groups: How to Sell MICE Without Cannibalizing Your Room Bookings
A group that fills the hotel on a Tuesday is good news. The same group on a Saturday during peak season can be costly. It all comes down to how you assess demand.
Tariff Parity in 2026: What European Law Allows—and 7 Mistakes to Avoid
European hotels can now offer better rates on their own websites. However, they must avoid making mistakes that give OTAs the upper hand.
Channel manager, booking engine, RMS: How to Connect Everything Without Duplicates
Overbookings, inconsistent pricing, lost reservations: Most issues stem from a poorly configured stack, not from a bad tool. Here's how to organize your workflows.
Choosing a PMS in 2026: A Decision-Making Framework for Independent Hotels
The PMS sets the tone for the entire hotel stack for the next five to ten years. Here are the seven criteria that really matter—and the questions to ask vendors.
Outsourcing Revenue Management: How It Works, and When It's Worth It
Not all independent hotels can afford a full-time revenue manager. Outsourcing provides access to this expertise, provided you choose the right model.
Revenue Management Audit: What We Really Analyze—and Why
A revenue management audit isn't just about producing yet another report. It's about identifying exactly where the hotel is losing revenue and what needs to be addressed first.
Migrating to MEWS Without Disrupting Operations: A 4-Step Method
A successful PMS migration isn't decided on D-Day, but in the weeks leading up to it. Here's the step-by-step approach we follow to switch to MEWS without losing a single reservation.