Frequently Asked Questions
Your Questions, Our Answers
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Who is GROOM for?
Independent hotels—from bed-and-breakfasts to 5-star properties—in Belgium, France, Switzerland, Luxembourg, and the Netherlands.
What exactly do you do?
We set up your systems (PMS, channel manager, booking engine, RMS, CRM), manage your pricing and distribution, train your teams, and develop AI tools through Hospitality Studio. See our areas of expertise.
What does an assignment involve?
We always follow a three-step process: an audit, a strategy or a written goal agreed upon with you, and then implementation. Nothing is put into place without a thorough assessment.
How long does it take?
A revenue management audit takes 3 weeks, and the strategy takes 4 to 6 weeks. As for the tools: 2 weeks for the audit, 2 to 3 weeks for the target, and then 4 to 12 weeks for deployment, depending on the modules.
How much does it cost?
Each component is a flat-rate package based on the hotel's size. Software licenses are billed at cost, with no markup. The easiest way: a free initial consultation to assess your needs.
Are you affiliated with a software publisher?
No. We are an official MEWS onboarding partner, but we do not resell any software and also work with Opera, Protel, Amenitiz, Vips, and Noovy.
Do you work on-site or remotely?
Both. Our offices are in Brussels, and we provide on-site assistance when needed, in French, Dutch, or English.
Where should I start?
Through the Compass scan—which is free and requires no registration—or by scheduling a 30-minute appointment.
Any other questions?
A Groomer will respond to you in French, Dutch, or English.