Belgian Hotel Market: Record Number of Overnight Stays in 2025, and What This Means for Independent Hotels
Belgium broke its record for tourist overnight stays in 2025, but the increase in volume did not translate into higher prices. Here’s what independent hotels need to take away from this.
ChatGPT, Google AI: How AI Systems Choose a Hotel, and How to Get Recommended
Travelers no longer just search for “hotel in central Brussels”—they ask an AI a complete question. Here’s how these assistants choose the hotels they recommend—and how to get listed.
Hotel Industry Outlook for 2026: What the Latest HOTREC Figures Reveal
Half of all hotel reservations in Europe are made directly, but OTAs still account for nearly 30 percent, with two dominant players. An in-depth look for independent hotels.