Hotel Industry Outlook for 2026: What the Latest HOTREC Figures Reveal
Half of all hotel reservations in Europe are made directly, but OTAs still account for nearly 30 percent, with two dominant players. An in-depth look for independent hotels.
Half of all hotel reservations in Europe are made directly, but OTAs still account for nearly 30 percent, with two dominant players. An in-depth look for independent hotels.