Hotel Industry Outlook for 2026: What the Latest HOTREC Figures Reveal
Half of all hotel reservations in Europe are made directly, but OTAs still account for nearly 30 percent, with two dominant players. An in-depth look for independent hotels.
Tariff Parity in 2026: What European Law Allows—and 7 Mistakes to Avoid
European hotels can now offer better rates on their own websites. However, they must avoid making mistakes that give OTAs the upper hand.